The Help keeps Helping itself to more money

Why is the Help once again the number one movie in America? It's a good movie based on a good book. And good word of mouth has kept it at number one for the past month. This is exactly what Hollywood should be paying attention to. So far, the Help has taken down 5 movies with 3D (and one in 4D) and so far has the longest streak of staying number 1 this year despite not opening at number 1. This movie shows that quality is better than quantity and even though it may not rule overseas, here at the home front it is good to see a movie without the 3D spectacle outpacing its competitors. The Help is giving a big statement about quality and story and a good word of mouth.