How do you generate buzz about a movie? Make a poster. How do you get people talking about the movie? Release a trailer. How do you get people excited for a movie? Release the first 5 minutes.
This seems to be the new trend in Hollywood as it takes after the style in which The Dark Knight Rises started. To get people excited for this movie, Warner Bros. let out the first ten minutes of TDKR before Mission Impossible: Ghost Protocol. This not only led people to see MI:GP but also get them excited for TDKR. This happened a second time with Star Trek 2: Into Darkness where they played the first ten minutes before The Hobbit: An Unexpected Journey. This also got people excited as it was their first look into the new Star Trek movie.
Now it seems that is the way to get people excited about the new movie. The newest film to do this will be G.I. Joe: Retaliation playing its first ten minutes before Hansel & Gretel. I have to say, this is a little bit unexciting to be playing a preview has been delayed over a year and put in front of a movie that has little box office recognition.
As much as I like this new trend of showing previews before a movie, I prefer them to be reserved for the big action movies like The Hobbit or Superman or even The Avengers 2. Movies like these which deserve to have a lot of buzz around them and get people excited for them to have a ten minute preview before other big property movies. With that in mind, don't be surprised if you see the first ten minutes of the next Star Wars movie in front of The Avengers 2 or vise-versa.
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