Remember last year how we were all treated to the release of The Avengers Super Bowl trailer that prompted us to go see the full extended trailer online immediately. Well, it seems the spectacle of the big game has gone amiss to the studios as only a handful of movies are buying spots for the big game.
Iron Man 3, Oz the Great and Powerful, and The Lone Ranger will have TV spots as well as Star Trek 2, Fast and Furious 6 and G.I. Joe: Retaliation. As for other big budgeted movies like Man of Steel, Pacific Rim, and Despicable Me 2 will not be premiering a trailer in the big game.
It seems like now you can release a trailer online and still generate the amount of buzz a big game ticket item has without spending the cash. This may be the final year for Super Bowl movie trailers as the internet is taking over and the ability to see it instantly before anybody else is grasping everybody.
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